Thursday, 27 December 2012

The Business of Inspiration


Welcome to the last chapter of the ebook by Rob Symes. We are chuffed to hear that those of you who accessed the full version of the ebook have found it insightful. Enjoy the read!

The Business of Inspiration

“I want an extreme experience…with your hands hurting, your feet hurting, your back hurting, your voice sore and your sexual organs stimulated.”
Bruce Springsteen

 “Hiring is what you do when you let the world know that you're accepting applications from people looking for a job.  Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they're doing and come join you.”
Persuasion begins and ends with inspiration.

Unfortunately, most businesses career pages have as much joie de vivre as road-kill and their recruitment process is as inspiring as a vasectomy.

Technology changes the status quo. Whether it’s magical like the iPod, mythical like Instagram or terrifying like the atomic bomb, technology is and never will be boring.  People want a mission, a purpose, a cause celebre. The five-to-one candidates certainly do.

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