Welcome to the last chapter of the ebook by Rob Symes. We are chuffed to hear that those of you who accessed the full version of the ebook have found it insightful. Enjoy the read!
The Business of Inspiration
“I want an extreme
experience…with your hands hurting, your feet hurting, your back hurting, your
voice sore and your sexual organs
stimulated.”
Bruce Springsteen
“Hiring is what you do when you let the world
know that you're accepting applications from people looking for a job. Recruiting is the act of finding the very best
person for a job and persuading them to stop doing what they're doing and come
join you.”
Persuasion begins and ends with
inspiration.
Unfortunately, most businesses
career pages have as much joie de vivre as road-kill and their recruitment
process is as inspiring as a vasectomy.
Technology changes the status quo. Whether
it’s magical like the iPod, mythical like Instagram or terrifying like the
atomic bomb, technology is and never will be boring. People
want a mission, a purpose, a cause celebre. The five-to-one candidates
certainly do.
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